Yatay was born in 2018, after 2 years of R&D aimed at merging the best Made-in-Italy quality with the most advanced green fashion technology and to create a timeless, comfortable and sustainable sneaker. The highest palm tree from the Butia Yatay family is the inspiration for the brand's name.
Environmentally conscious and with a green soul (and sole!), the mission of Yatay is to prove that uncompromised quality can be achieved without sacrificing sustainability. The R&D effort is ongoing, always looking for new solutions to improve our sustainability profile at no cost in terms of look and comfort.
Yatay sneakers are PETA-approved and for each pair sold a tree is planted thanks to the partnership with One Tree Planted.
Our green efforts involve the company in its totality. Even the datacenter was selected with sustainability in mind: thanks to market-leader OVH - renowned for the utmost efficiency of their infrastructures - we enjoy half the energy consumption of a standard facility.

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A greener way to data.

We strive to minimize even the environmental impact of our data center. Our search led us to OVH, a green hosting provider which achieves remarkable energy efficiency, with electricity consumption halved compared to a standard data center. 98% of OVH data rooms are air-conditioning free, achieving cooling through innovative airflow solutions.